uniqlo store

Uniqlo Self-Checkout Kiosk

PROJECT PROMPT

Step into a user's shoes. Individually, you will observe real users interacting with an interface, interview these individuals about their experiences, create personas based on these users, and illustrate a storyboard for one of your personas.


Part 1 : Interface

INTERFACE SKETCH & DESCRIPTION

For this assignment, I chose to study the self-checkout kiosk at Uniqlo, a Japanese casual wear clothing store. The kiosk is composed of a bin to place clothing items, a checkout tablet, a card reader, and a receipt printer. Customers 1) place all clothing items into the bin at once (which automatically scans them using RFID technology), 2) press "Start" on the tablet, 3) confirm the number of items is correct, 4) select payment and obtain receipt, and 5) bag items. This interface solves the issue of users having to scan each individual item, creating a streamlined and enjoyable experience.


Part 2 : Research

OBSERVATIONS

First, I objectively observed how users interacted with the kiosk. I was also able to record a friend using the interface to capture each screen on the tablet. I recorded the following observations:

INTERVIEW QUESTIONS & ANSWERS

I then conducted interviews with 3 different users to gain a deeper understanding of their motives, experiences, and expectations when using the kiosk. From the 5 questions asked, I aggregated the most common responses.



Part 3 : Personas

PERSONAS

Based on observations and user interviews, I created two personas that represent archetypes of people who typically use this kiosk. These personas are represented through a "Thinks, Feels, Says, Does" empathy map.



Part 4: Storyboard

STORYBOARD

Using the "Efficient Eddie" persona, I created a storyboard mapping out his user journey from start to end.